How does banner exchange work?

What Is Banner Exchange?

A banner exchange is a group of web sites that exchange advertising with each other. Each web site has an banner advertisement that displays other web sites’ banners. By displaying ads on their web site, banner exchange members generate free Advertising and site-linking for their own banners. At the bottom of this page you will see an example of a rotating 468×60 pixel banner.

We are the ‘middle man’ in the process, delivering and rotating banners on your web site with each request. When a banner is clicked on, we process the click-thru, and direct the individual to the respective member web site. In return for our services, we capture 1 out of every two banners displayed on our network, and use the ad space for sponsor advertising. Using a banner exchange is a great way to gain exposure for your web site. Your advertising is spread across an array of web sites, maximizing visibility. Our banner exchange will always be a free service.