A little local support. A wider local reach. Made for Durham Region.
DURHAMBANNER EXCHANGE

LOCAL PROMOTION POWERED BY LOCAL WEBSITES

Get your Durham
business seen
across the region.

Join a network of Durham websites that promote one another through simple banner advertising. Start with the free exchange or choose additional exposure when you need it.

Local websites. Shared visibility. Stronger connections.

THE LOCAL CONNECTION01 — DURHAM REGION
● ● ●YOUR DURHAM WEBSITE↗
Your business.
Your community.
EXAMPLE AD PLACEMENTA local connection
starts here.
↙
SHARE SPACE ⇄ BUILD REACH
↘
▧   LOCAL PUBLISHER
Your banner here ↗
▧   COMMUNITY WEBSITE
Your banner here ↗

Illustrative placements · No live ads or impression counts

CONNECTED BY COMMUNITY

Ajax · Brock · Clarington · Oshawa · Pickering · Scugog · Uxbridge · Whitby

◎ Durham-focused network↗ Free joining option▧ Simple banner setup▥ Trackable exposure*

SMALL STEPS. LOCAL CONNECTIONS.

Local visibility in
four simple steps.

Make your website part of something local.
You share a little space. The network shares yours.

01 ↗

Create your account

Register your business and website for review.

02 ▧

Submit your banner

Submit your artwork and destination URL for approval.

03 ⌘

Add the exchange

Place the provided banner code on your website.

04 ◎

Build your reach

Your approved banner can rotate across participating Durham websites according to your plan.

View the complete process

A NETWORK WITH LOCAL ROOTS

Your next connection
could be just
down the road.

Put your website in front of local visitors. Cross-promotion makes use of existing website traffic and gives Durham organizations a way to support one another.

For businesses with a local audience, shared visibility is a practical alternative to broad, untargeted advertising.

BUILT FOR THE PEOPLE WHO BUILD DURHAM

01

Local businesses

↗
02

Community organizations & nonprofits

↗
03

Publishers & business directories

↗
04

Events & attractions

↗
05

Marketing agencies

↗

A LITTLE SPACE. MORE POSSIBILITY.

Start free.
Grow your local exposure.

Join the exchange or explore additional exposure.
Choose the starting point that fits your business.

THE COMMUNITY STARTING POINT

Start promoting for free.

For approved Durham websites that participate in the exchange by displaying other members’ banners.

Apply for the Free Exchange
FREE EXCHANGE$0

Up to 5,000 impressions*

Allowance and qualification rules require administrator confirmation.

*Pricing preview: all prices, allowances, billing terms, currency, taxes and expiry require administrator verification. Exchange ratio pending administrator confirmation. Impressions do not guarantee clicks or sales.

Compare Advertising Options

THE PEOPLE BEHIND THE BANNERS

Local websites.
Real connections.

Discover the businesses and organizations
participating in Durham’s exchange.

A space for our local network.

Approved advertiser profiles will appear here after publication consent and details are confirmed. No unverified businesses are listed.

View All Advertisers

CLEAR TERMS. NO GUESSWORK.

Know what your
banner is doing.

A few useful terms before you get started.
No traffic promises. Just a clearer picture.

01 / DELIVERY

Impressions & clicks

An impression is an ad served under the network’s final counting rules. A click is a valid interaction with that ad. Click-through rate is clicks ÷ impressions × 100.

02 / VISIBILITY

Rotation & placement

A placement is the space for a banner on a website. Rotation lets different approved banners appear in that space.

03 / QUALITY

Review & approval

Websites and banner artwork are reviewed before participation. Approval is required and is not guaranteed.

*Reporting availability depends on the connected ad system. Live campaign reporting is not connected in this demonstration.

GOOD QUESTIONS. SIMPLE ANSWERS.

Before you
join the exchange.

Explore the Help Centre ↗
How does the free exchange work?

Approved websites display banners from other participants and receive visibility across the network. The free allowance, qualification rules and exchange ratio require administrator confirmation.

Do I need a website to participate?

The free exchange is intended for approved Durham websites that can host a banner placement. Eligibility for paid advertising without a placement needs final policy confirmation.

What size should my banner be?

The current specifications list 250 × 250 pixel square banners and 468 × 60 pixel full banners. Accepted modern file formats, maximum file size and animation rules require confirmation. Flash is not supported.

Is my website or banner automatically approved?

No. Applications, websites and banner artwork need administrative review before activation.

Does advertising guarantee traffic or sales?

No. Banner exposure does not guarantee clicks, sales, rankings or conversions.

LET’S KEEP IT LOCAL.

Put your business in front
of more Durham visitors.

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