Local relevance and identity
Advertising should have a meaningful connection to Durham Region and accurately identify the business or organization. Impersonation and misleading business identities are not acceptable.
Truthful content
Do not submit deceptive claims, misleading interface controls, fake close buttons or unsupported guarantees. Destination pages must work, match the ad and not trigger automatic downloads.
Rights and appropriate content
Use trademarks, photographs, logos and other creative content only with the necessary rights. Do not submit copyright infringement, hate, harassment or unlawful products or services. Adult content is not permitted under this draft.
Technical safety
No malware, phishing, executable files, arbitrary advertiser HTML or JavaScript. Artwork must meet confirmed dimensions and quality requirements. Excessive animation is not acceptable; live animation rules remain unconfirmed.
Review and enforcement
The proposed policy allows administrators to reject, pause or remove advertising and request changes. All enforcement wording and appeal procedures require business and legal review before launch.
