RESOURCES

Practical ideas.
Better local connections.

Straightforward guides to banner artwork, website visibility and participating in the exchange.

Advertising basics · 4 min

How a banner exchange works

A small space on your website can connect visitors with other local businesses. Here is how the exchange fits together.

Banner design · 3 min

A full banner is wide and shallow. Give one message room to breathe.

Banner design · 3 min

Square artwork offers room for a simple hierarchy: identity, message and next step.

Website visibility · 4 min

Delivery, interactions and outcomes answer different questions. Keep them separate when reading a report.

Member guides · 4 min

Use only placement code issued by the network for your approved website.

Local promotion · 4 min

Start with a shared local audience and a relevant destination, not a bigger advertising promise.