A little local support. A wider local reach. Made for Durham Region.

ADVERTISING BASICS

How a banner exchange works

A small space on your website can connect visitors with other local businesses. Here is how the exchange fits together.

A shared advertising space

Each participating website provides a placement where approved banners can appear. Your own banner can appear on other participating websites. This is cross-promotion, not a guarantee of visitors or sales.

From submission to visibility

Submit your website, banner artwork and destination URL. Review comes before activation. Free-exchange members also install a network placement; paid advertisers select the appropriate package.

Understand the conditions

Allowances, eligibility, rotation and any credit earning depend on approved network rules. Durham’s exchange ratio is pending administrator confirmation.

Start with one clear message

Make the banner easy to read, identify the business and send visitors to a relevant working page. Read the banner specifications before preparing artwork.

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