Make the connection relevant
A community guide, event website or local publisher may reach people interested in nearby businesses. Consider why an advertisement would be useful in that context.
Keep seasonal messages current
If an approved banner promotes an event or offer, check its dates and destination page. Replace outdated artwork instead of leaving visitors with an expired message.
Support without implying endorsement
Displaying another organization’s banner does not mean endorsing everything it offers. Keep business identities accurate and distinguish advertisements from editorial content.
Review what you can verify
Use verified reporting when available and avoid judging a campaign from a small or incomplete sample. Update the message based on your own evidence.
